GENSHIN IMPACT LAN PARTY
EXPERIENTIAL PRODUCTION / LOS ANGELES + HOUSTON
PROJECT OVERVIEW
A simultaneous two-city gaming activation bringing the world of Genshin Impact to life in Los Angeles and Houston. Featuring immersive environments, an 80-computer gaming setup, influencer livestreams, and branded guest experiences, the activation welcomed more than 1,500 guests across both markets.
PRODUCTION & EXECUTION
Clients: McDonald’s, HoYoverse
Role: Integrated Producer | IW Group
Managed simultaneous production across Los Angeles and Houston, building and coordinating separate local teams across fabrication, technical production, staffing, vendors, and onsite operations.
Oversaw the integration of scenic build, gaming infrastructure, food and beverage, social content, talent, and guest experience while managing parallel schedules, production requirements, and stakeholder approvals.
Worked across internal creative and account teams, client stakeholders, vendors, and local production partners to translate the creative concept into executable plans and maintain consistency across two very different footprints.
Images owned by IW Group
